NOOTRI HEROES

Part of the journey of the fight against malnutrition and/or stunting with Nootri has required us to tell a deeper and more endearing story. A story of the journey each Nootri pack takes to reach the tables of the millions that consume these products every day. This journey speaks to the truth of the quality, technology, and expertise behind each bag of Nootri.

We were tasked to tell this story in a captivating manner that would make it easy for our audience to receive this message and care for it. So, we chose to position each and every person that is involved in the journey of each bag as a “nutrition hero” that is working tirelessly to deliver nutrition to every home. And, this was done through the lens of a child and a mom.