CELEBRATING 130 YEARS OF PPC
As PPC Group reaches yet another major heritage milestone, CIMERWA PPC came to the party. The idea was to localize the celebration
The internal customer’s buy-in and then external engagement to raise interest in this milestone without losing online social interest. Theme all engagement around ”130” the numeral and drum home the connection in a memorable way. Expound on the company and this milestone as a kick starter for the engagement. Then, drill into the “130 experience” with CIMERWA PPC whilst bringing attention to the “jabali vibe” Drive organic growth through a reward system that rapidly scales the community size.
Task
Create a localized campaign to celebrate PPC’s 130 years milestone that will create awareness of the same whilst yielding tangible results for the brand