Nootri mothers Day event

In a bid to cement Nootri as the true family brand in Rwanda and beyond, we launched the annual “Nootri Mother’s Day” experience that would bring all moms from different corners into one designated location. The objective was to make the day about moms – give them a treat that they don’t ordinarily always get. A day for them to lay back and just chill. This event became a key event for moms on their calendars. From 2017 to 2019 – each year delivered a unique experience for moms and their young ones who also got a treat of their own with jumping castles, face painting, etc.

As an agency, this project was a winning move as we worked to position Nootri as Rwanda’s number-one family brand. And, we succeeded – until COVID came around and spoiled the party. The event has since not been revived due to long-standing healthy measures. We look forward to the resurgence in one form or another.