NootriQwik.

One of the later production innovations with the Nootri range came in form of NootriQwik.

A first for the local industry and a way for consumers on-the-go to have their own version of Nootri. An instant product that gets ready in 2mins. This is where the hook for this product campaign lay – the ability to have your snack ready in 2mins. And this is where we went with the visual treatment. We juxtaposed Nootri against other food/snack options and how long they typically take to get ready – this is was our way of positioning NootriQwik as the ideal snack alternative.