COOKING NOOTRI THE RIGHT WAY

Along the path of getting every consumer to have an amazing experience with their pack of Nootri, we encountered a few challenges – one of those was the struggle with cooking the product. This had nothing to do with the quality of the product but more to do with what the familiar is. Nootri, unlike other products, is produced by extrusion which means it comes to your table when it is partly pre-cooked. The required method of cooking is different from the conventional cereal-based porridge that consumers are accustomed to.

This required us as an agency to develop content that would make it easy for consumers to comprehend the cooking steps but more importantly; content that would be relatable and reflective of the consumer’s reality. Hence, this film.

Unfortunately it never saw the light of day, till now. Hope you liked it.