Nootri Family Campaign

One of the key products in the Nootri range is NootriFamily. A product that was specifically designed to appeal to the whole family. NootriToto and NootriMama were exclusive so the need to provide for the family became imminent hence the launch campaign for NootriFamily.

The agency was tasked to create a relatable campaign that would speak to Rwanda’s sensibility in the context of the nuclear family.

This campaign aired on TV, Radio and was flighted across OOH channels. This was also supported with online activations on Twitter, Facebook, and Instagram